Privacy Policy

Weaver Instructional Systems, Inc., (“WISE”) considers the privacy and security of our customers and visitors to our web sites to be of paramount importance.  This notice describes WISE’ privacy policy for information we collect from individuals both online (on our website) and offline (through mail or telephone).

What types of personal and non-personal information do we gather online and offline?

We gather personally identifiable information when you contact WISE by mail, phone, e-mail, visit our site or fill out requests for information through our advertisements and promotions. We collect only personal information that you provide to us such as: name, address, phone number, e-mail address, grade level of student enrolling in courses.  We may also record the types of product information you have requested as well as technical information about your workstation or local area network.

How do we use the personal and non-personal information that we gather?

We use personally identifiable information for shipping and billing purposes, to respond to consumers’ requests, to provide consumers with special offers and to notify consumers of new product launches. Like most web sites, we may also add to the above personally identifiable information a variety of non-personal information such as: technical data including (but not limited to) your IP address (a unique number that identifies your access account on the Internet), domain and web browser information. We may track which of our pages you access and how long you spend on each page.

How is non-personally identifiable data used?

We use non-personally identifiable data for internal business and marketing purposes, and share such data with third parties including current authorized WISE sales representatives.

What about cookies?

We receive and store certain types of information automatically through the use of “cookies.” Cookies are files that your web browser places on your computer’s hard drive. We use cookies to track your experience with this web site, to tell us whether you have visited this site previously, to assist with login procedures for online courses and to help us determine if you came from a particular link or banner advertisement. You may set your browser to reject cookies, but this will limit some functionality of the site, particularly the login process to WISE. We do not use cookies to retrieve personal information about you from your computer.

Do we disclose your personally identifiable information to third parties?

No personally identifiable information is shared with third parties unless you have provided personal information on behalf of your school, college, tutoring facility, or similar organization and have requested a trial or more detailed product information. In these cases, we will provide your contact information to our authorized sales representatives so they may best assist you with sales related questions. If you do not want us to disclose this information to our authorized sales representatives, please write to us at: Weaver Instructional Systems, Inc., 6161 28th Street SE, Grand Rapids, MI 49546 or call 1-800-634-8916 or e-mail us at [email protected] with your full name in the subject line. Please be sure to include your first name, last name, address, city, state, zip code and phone number to ensure we can process your request. We will process your request promptly. Notwithstanding anything else in this policy, we may: (a) disclose personal and aggregate information when required by a valid legal mechanism such as a search warrant, subpoena, or court order, or when we deem it necessary to protect the safety of site users, our employees or property; and (b) disclose personal information in the context of the sale of some or all of our assets.

What about children’s privacy?

The site is not targeted to children, however, we do store information about children under the age of 13 that has been provided by parents or teachers for use in our online applications to improve the reading ability of children. We do not sell products for purchase by children; we sell children’s products for purchase by adults. Information collected from parents or legal guardians includes children’s name and grade. Parents have access to summary data collected for their child and can request a complete record of data including their child’s performance data within our online reading assessment and improvement courses. This data includes name, class assignment (when used through a school or institution) and all performance and assessment data collected. Summary information is accessible through the Student Report tab which is available within the student login area. Parents can review their child’s personal information, ask to have it deleted and refuse to allow any further collection or use of their child’s information. If at any time you decide that you would like your child’s information removed from our records, or would like to request all data collected on your child, please send an e-mail to [email protected] with your name in the subject line and include your request within the body of the email.

Except as authorized under COPPA, WISE will NOT:

Collect online contact information from a user under 13 without prior verifiable parental consent or teacher consent in the instances where WISE is used with students within a school or private organization. All information that is collected on users under the age of 13 is provided by parents or teachers.

Collect personally identifiable offline contact information from users under 13 without prior verifiable parental consent.

Distribute to third parties any personally identifiable information collected from children known to be under 13.

Entice a child under 13 by the prospect of a special game, prize or other activity to divulge more information than is needed to participate in our instructional activities.



Your personally identifiable information will be stored in databases maintained by WISE. These databases are stored on servers located in our offices in the United States.

We have taken certain physical, electronic, contractual and administrative steps to protect the confidentiality, security, and integrity of your personally identifiable information. However, no method of transmission over the Internet or method of electronic storage is completely secure, and we cannot guarantee its absolute security. It is your responsibility to maintain the confidentiality of your Site account information.

 Can I opt out of receiving communications from WISE

Yes. We will process your request promptly. Please be aware that you may receive another contact before your name removal takes effect. We regret any inconvenience this may cause. If you do not wish to receive any communications, send an e-mail to [email protected] with your full name in the subject line. Please include your first name, last name, address, city, state, zip code and phone number to ensure we can process your request.

How can I modify my personal information?

This site gives users the following options for changing and modifying information previously provided: Send us a letter at the following address. Please include your first name, last name, address, city, state, zip code and phone number to ensure we can process your request. Weaver Instructional Systems, Inc., 6161 28th Street SE, Grand Rapids, MI 49546 or call 1-800-634-8916 or e-mail us at [email protected].

Will this policy change?

If at some future time there is a material change to our information usage practices that affect your personally identifiable information, we will notify you of the relevant changes on this site or by e-mail. If you are concerned about how your information is used, please check our web site periodically to review our current privacy policy.

How do I contact the Web site?

If you have any questions about this privacy statement, the practices of this site or your dealings with this Site, you may contact us: Weaver Instructional Systems, Inc., 6161 28th Street SE, Grand Rapids, MI 49546 or call 1-800-634-8916 or e-mail us at [email protected].